The letter we received from Amazon states that the reason our API and Amazon Associates accounts have been revoked is that Lendle does not “serve the principal purpose of driving sales of products and services on the Amazon site.”
Lendle goes on to say:
We do know that we’re not the only eBook lending site who had their API access revoked today, so we can only speculate that it wasn’t anything about Lendle specifically that caused Amazon to act today, but rather something a bit bigger than us. We know publishers have been skittish about lending, and aren’t yet seeing how much value it brings them, so we might speculate Amazon was acting on pressure from them. [Emphasis added]
Personally, I don’t think that it is all that difficult to speculate what that pressure might be about. This is happening almost exactly a year since Macmillan boycott and the Agency Model went into effect. If, as I surmise, Amazon is once again in negotiations with publishers then lending and ebook rights are almost certainly on the agenda. That, coupled with the sudden rise of several services facilitating the loan of ebooks (with some even charging a fee for the service), does not bode well for readers’ rights in the future.
I also think that it is highly unlikely that it is a coincidence that this situation and the Harper Collins limit on libraries lending eBooks are happening at the same time. Harper Collins has been strangely silent on the library lending issue which may mean that it has some bearing on larger negotiations with retailers.
Watch this space; we are going to hear a lot more about these lending issues.
This blog entry composed while listening to American VI: Ain’t No Grave by Johnny Cash