Amazon released a statement announcing the Q3 earnings today. Net sales were up 44% to 10.88 billion dollars.

From the press release:

“September 28th was the biggest order day ever for Kindle, even bigger than previous holiday peak days – we introduced Kindle Fire for $199, Kindle Touch 3G for $149, Kindle Touch for $99, and our all new Kindle for only $79,” said Jeff Bezos, founder and CEO of Amazon.com. “In the three weeks since launch, orders for electronic ink Kindles are double the previous launch. And based on what we’re seeing with Kindle Fire pre-orders, we’re increasing capacity and building millions more than we’d already planned.”  [Emphasis added]

“Millions,” he said. That’s a lot of tablets. Already the rumors are starting that the Kindle Fire will outsell the iPad 2. And don’t forget the huge sales of the new Kindles.

But, ironically, investors weren’t happy because net sales were predicted to reach 10.95 billion – and didn’t. I guess you really can’t please everybody.