Whiners and Typos and Fears, Oh My: How publishers still don’t get it

There is a must-read article by Jon Evans on the Tech Crunch website today.  Entitled Dog Bites Man; Pope Condems Violence; Publishers Still Don’t Get It, this is an unbelievably astute commentary on some of the biggest issues affecting the publishing world today. (Hint: There’s nothing about dogs or the Pope in the article.)

Whatever you think about Amazon, it is increasingly apparent that Amazon “gets” what readers want. Say what you will about Jeff Bezos, but he is a reader and really does understand what readers want.

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