I need help with a questionnaire

I would like to put together a directory of digital and digital friendly presses for the eBook Evangelist blog. I would also like to feature a publisher once a month for a more in-depth look.

I am currently putting together a questionnaire. Some of the questions are obvious (like niche, genre, territory, etc.). But I am also interested in things like why you formed your own press or knowing what unique point of view your company brings to the table.

So, what I would like to know is what questions would *you* like to be asked? And would you be interested in participating in the directory or an interview? Please let me know in the comments.