Amazon has just announced that in honor of its 20th birthday, it will be celebrating Prime Day on Wednesday, July 15th.  According to Amazon, the day is described as

a global shopping event, offering more deals than Black Friday, exclusively for Prime members in the U.S., U.K., Spain, Japan, Italy, Germany, France, Canada and Austria.  On Wednesday, July 15, new and existing members in the U.S. will find deals starting at midnight, with new deals starting as often as every ten minutes. They can shop thousands of Lightning Deals, seven popular Deals of the Day and receive unlimited fast, free shipping.

Amazon is also featuring a #PrimeLiving Contest to highlight the Prime Photos cloud storage feature. Users of Amazon Prime are invited to contribute  photos for a contest with a chance to win a $10,000 Amazon Gift Card in each  country that is eligible for Prime Day. According to Amazon:

Amazon is providing members a forum to share how Prime helps enable some of their happy moments. Did you save enough time today to take the dog for a long walk? Did you finish your shopping while lounging at the beach? Did you create a family film festival at home? Did you find the perfect playlist to create a summer dance party? After a long week of work, did you still arrive in the perfect outfit with just the right gift? Take a snap, capture the moment. Members simply sign into Prime Photos between July 6 and July 15 to submit a photo on the contest page amazon.com/primeliving. Photos will be selected and featured daily on Amazon’s social channels leading up to Prime Day. One winner will be selected in each country based on the image that most creatively captures a happy moment of #PrimeLiving. Winners will also be invited to have their photos become screen savers on Amazon Fire TV.

Amazon Prime costs $99 per year in the United States and offers a variety of benefits, including free shipping,  video and music streaming as well as free and reduced priced ebooks and other benefits for its members.

For more information on Prime Day and a link to the photo contest, click here.