Amazon has announced a new member of the Alexa Echo family, this time a device with a camera. Called the Echo Look, the device is being touted as a “hands-free camera and style assistant”.

The device allows you to take sharable 360 degree photos and videos with just your voice.It features built in LED lighting a a depth-sensing camera that allows you to blur the a photo’s background.

The Echo Look’s integrated app has some interesting features: You can create a personal lookbook. It also incorporates a feature called Style Assistant, which allows you to get a second opinion on your outfit. Submit two photos and the Look will tell which looks best.

The Echo Look does all the other things the Echo is known for. It plays music, reads audiobooks, gives you the weather forecast and so on. You can also add third-party skills to the device.

The Echo Look will retail for $199.99. Like they did with the original Echo, Amazon is initially making the Echo Look available by invitation only. You can request an invitation here.

So what do you think? Do you think Alexa needs a camera?