However, the part that I found fascinating was the part at the bottom on which format, print or e-book, is best. It shows the percentages where one format is preferred over another and for which activities. E-books win hands down for traveling and getting a book quickly. Print books dominate for reading with a child and on lending to others. I was most surprised by the fact that reading in bed was pretty much a tie between the two formats.
I think the infographic confirms a lot of things those of us who read e-books already know: They make it easy to buy books and easy to carry them around with us. I also think that it is interesting to note that little sharing is done on e-readers – only 25% – mostly because publishers don’t allow us to do it! That number is actually higher than I would have imagined it to be.
Anything in the numbers that surprises you?