Surprise! Today, Amazon released a new Kindle for Kids Bundle. The bundle includes a Kindle (without ads), a 2-Year Accident Protection plan , and a Kid-Friendly Cover in choice of five colors. Purchasing the bundle saves $39.98 compared to when purchasing  separately. Amazon is also promoting a special Summer Reading for children program.  It is in stock and available for purchase now.

The features of the bundle include:

• Distraction-free reading
• Features like Word Wise and Vocabulary Builder which support real-time vocabulary development
• Includes Kindle FreeTime
• Includes Parental Controls, including blocking access to browsing and purchasing in the Kindle Store, access to the Internet, access to Wikipedia, and disabling social sharing

Amazon already offers a Fire HD 6 Kids Edition tablet designed for children.

This new bundle caught me by surprise. Generally, Amazon announces products and makes them available for pre-order first.